Our Story
“We built this platform with a singular focus: bringing institutional-grade structure to private business transitions. We bridge the gap between operational excellence and qualified global capital, ensuring every transaction is secure, confidential, and structured for lasting momentum."
Meet the Founders
Alan A. Rezaie, Founder & CEO
Alan A. Rezaie is a veteran entrepreneur, corporate strategist, and commercial asset advisor with over three decades of leadership across business operations, real estate management, and institutional consulting. As the Founder and Managing Partner of The Arvencia Group (formerly Finstar USA) and the mastermind behind the Registered Assets marketplace, Alan specializes in high-stakes business brokerage and the scaling of niche franchise sectors, with a primary focus on high-yield hospitality ecosystems.
Alan’s multi-decade entrepreneurial career is anchored by a deep academic foundation, having graduated with a Bachelor’s degree in Marketing from the University of Maryland, College Park in 1990. He immediately applied this strategic foundation to the commercial sector, founding and operating Atlanta Floor Covering from 1993 to 2005, where he mastered the complexities of supply chain logistics, inventory management, and business scaling.
Transitioning his expertise into high-value asset markets, Alan served as a Sales Manager at Long & Foster Real Estate (Lafhal Associates) from 2005 to 2012, overseeing complex commercial and residential transactions, contract negotiations, and compliance structures. Recognizing a market need for elite property advisory, he went on to own and operate Washington Luxury Properties (2012–2014) and Metro Home Management (2012–2017), establishing a powerful track record in asset management, portfolio optimization, and legal frameworks.
Since 2017, Alan has led The Arvencia Group (formerly Finstar USA) as a premier professional advisory and consulting firm. By blending his extensive background in marketing, commercial real estate, and corporate operations, he engineered an end-to-end, institutional-grade transaction framework. Today, he utilizes this diverse expertise to help enterprise owners securely exit their businesses and to guide primary investors toward seamless, high-velocity transitions in specialized franchise and hospitality markets.
Rania F. Rezaie, Co-Founder & Managing Director
Rania Rezaie is a hospitality executive, corporate consultant, and financial analyst with an elite, full-spectrum understanding of food and beverage enterprise operations. As a Co-Founder and Managing Partner at The Arvencia Group, Rania bridges the gap between day-to-day culinary logistics and macro corporate strategy, specializing in operational restructuring, P&L optimization, and the scaling of high-yield hospitality assets.
Rania’s extensive operational expertise is built upon a rigorous academic foundation, having graduated with a Bachelor's degree in Finance from George Mason University in 2026. This financial specialization allows her to evaluate restaurant ecosystems through an institutional lens, translating frontline hospitality velocity into robust corporate valuation and structured transaction readiness.
Prior to her executive and advisory roles, Rania built a formidable, field-tested career by deliberately working her way from frontline front-of-house service to executive management as an Assistant Manager. She mastered high-velocity logistics and premium fast-casual operations during her tenure at Sweetgreen, before transitioning into upscale, high-volume polished hospitality at Earls Kitchen + Bar and Moxies - DC.
Refining her strategic approach to diverse culinary business models, Rania went on to manage authentic fine-tuned dining frameworks at Italia North and fast-paced, high-efficiency service structures at Roll Up. This deep, multi-unit operational footprint across the Washington, D.C. metropolitan area gives her an unmatched perspective on restaurant continuity.
Currently, Rania utilizes this powerful blend of field-tested leadership and rigorous financial training to steer hospitality consulting at The Arvencia Group. As an expert advisor to primary investors and franchise operators, she designs specialized transition blueprints that eliminate operational friction, optimize labor logistics, and ensure enterprise assets maintain peak momentum during corporate hand-overs.
Expertise at the Helm
Our Approach
We look at business transitions through an institutional lens. By combining deep operational market intelligence with cross-examined valuations, we strip the friction out of complex private market sales, ensuring seamless day-one continuity for incoming ownership.
Absolute Discretion & Security
Utilizing encrypted data rooms and blind-profile placements to protect proprietary company data and brand equity, ensuring enterprise transactions remain entirely secure and confidential.
Operational Continuity
Leveraging multi-decade business and hospitality experience to engineer transition blueprints that optimize labor, eliminate hand-off friction, and protect day-one momentum for buyers.
Institutional Asset Valuation
Combining deep marketing, finance, and asset management expertise to deliver rigorous, full-spectrum corporate valuations that align enterprise assets with qualified global capital.
Let’s Work Together
We welcome confidential inquiries from principal investors, majority financial owners, and enterprise sellers. Whether you are looking to scale an existing asset portfolio or execute a structured transition, our team is positioned to deploy immediate, institutional-grade guidance.